Targeting
and banner specifications
Advertisers
can limit (target) banner impressions (views) by day of week, time, date, IP
address, domain, browser type, operation system, country or continent. It is
possible to specify multiple targeting limitations per banner and it is even
possible to use logical limitations to describe situations in which the banner
is displayed. Targeting rates depend on number and specifics of limits applied
and will be reviews individually.
We can
serve banners stored on Fashion Monitor’s ad server or on Advertiser’s servers.
Certain limitations apply for banners server from third party servers.
All
advertisers are provided with a guest account on Fashion Monitor’s ad server
where they can watch live statistics of ad views and clicks.
Supported
technologies
GIF,
animated GIF, JPEG, Flash, HTML, DHTML, JavaScript, Pop-up, Pop-under, IFrames.
In case of
JavaScript, IFrame or DHTML usage in advertiser’s
banners Fashion Monitor cannot guarantee correctness of ad clicks statistics
recorded by the ad server.
All banners
containing JavaScript in the HTML body will be reviewed on an individual basis.
It is required that the JavaScript be written to be compatible at least with
Microsoft Internet Explorer 4+, Netscape 4+, Opera 5+.
Price List
Ad rates
for static banner placements for one month (USD)
|
Banner, Size
|
Home Page and News Together
|
All other pages
|
All pages
|
Forum
|
|
|
|
Full Banner: 468x60
|
250
|
200
|
400
|
50
|
|
|
Skyscraper: 120x600
|
300
|
250
|
450
|
0
|
|
|
Half-banner right: 120x240
|
200
|
150
|
300
|
0
|
|
|
Pop-up/under: äî 250x250
|
400
|
350
|
600
|
100
|
|
|
Flash: up to 300x300
|
400
|
350
|
600
|
100
|
|
Ad rates
for static banner placements for one week (USD)
|
Banner, Size
|
Home Page and News Together
|
All other pages
|
All pages
|
Forum
|
|
|
|
Full Banner: 468x60
|
75
|
60
|
120
|
15
|
|
|
Skyscraper: 120x600
|
90
|
75
|
135
|
0
|
|
|
Half-banner right: 120x240
|
60
|
45
|
90
|
0
|
|
|
Pop-up/under: äî 250x250
|
120
|
105
|
180
|
30
|
|
|
Flash: up to 300x300
|
120
|
105
|
180
|
30
|
|
Ad rates
for dynamic banner placements (USD)
|
Banner, Size
|
Rate for 1000 Views
|
|
Full Banner: 468x60
|
7
|
|
Skyscraper: 120x600
|
8
|
|
Half-banner
right: 120x240
|
4
|
|
Pop-up/under:
up to 250x250
|
9
|
|
Flash: up
to 300x300
|
9
|
|
Text banner
|
7
|
Slide-show
(placement for one month)
Up to 10
slides: $25
10-20
slides: $35
Slide-show
(placement for three months)
Up to 10
slides: $50
10-20
slides: $70
Commercial
articles and editorial rates
|
Òèï ñòàòüè
|
Öåíà
|
|
Writing and publication of a commercial news article
(“News” section)
|
$20
|
|
Publication of a client’s article in “News” section
|
$15
|
|
Writing and publication of a commercial article in
any section except “News”
|
1 A4 page, font size
12 (up to 3500 characters)
|
$100
|
|
2 A4 pages, font size
12 (up to 7000 characters)
|
$125
|
|
|
Publication of a client’s article in any section
except “News”
|
1 A4 page, font size 12 (up to 3500
characters)
|
$75
|
|
2 A4 pages, font size 12 (up to 7000
characters)
|
$100
|
|
Banner
design
GIF,
animated GIF or JPEG: $15
Flash: $50
Discounts
We offer
free information support (publication of one commercial article provided by the
Advertiser or references to Advertiser’s products in other editorials) for
banners reserved on all available sections (throughout placement) for one
month. We offer 25% of discount for campaign information support in case of
throughout placement reserved for one week, 50% for two weeks and 75% for three
weeks.
We offer
14% and up (depending on volume) of discount to advertising agencies.
Discount
rates for large advertising campaigns will be reviewed individually.
Non-standard
ads
We will be
happy to review requests for non-standard advertising campaigns and banner
sizes. Please use our contacts form.
Taxes
All prices
are shown in US dollars and valid for credit card payments and bank transfers
from outside of Canada. For payments inside Canada additional GST 7% will be added.
General
as specifications
All banners
should launch a new browser when clicked on.
Banner
file size limits
468x60: 20k
120x60: 12k
120x240:
20k
120x600:
25k
250x250:
28k
280x250:
30k
Text
banners
Text
banners can contain to 125 characters including spaces.
Slide-show
Image
dimensions: up to 250x300.
Individual
slide file limit size: 30k
Slide
comment can be up to 350 characters long and can include price, address and
other Advertiser’s information.
Lead
time
|
Banner
|
Days
|
|
GIF/animated
GIF, JPEG, HTML, DTHML
|
2 business
days
|
|
Flash
|
3 business
days
|
CONTACT INFORMATION
For general
inquiries please use our contacts form.
www.fashion-monitor.com
